SOUTH OF MARKET (SOMA)
May 20th, 2012From Market Street to Townsend Street and the Embarcadero to Division Street, SoMa has become the city’s newest cultural and multimedia center. The process started when alternative clubs began opening in the old warehouse in the area nearly a decade ago. A wave of entrepreneurs followed, seeking to start new businesses in what was once an extremely low-rent area compared to the neighboring Financial District. Today, gentrification and high rents hold sway, spurred by a building boom that started with the Moscone Convention Center and continued with the Center for the Arts at Yerba Buena Gardens, the San Francisco Museum of Modern Art, Four Seasons Hotel, and the Metreon. Other institutions, businesses, and museums move into the area on an ongoing basis. A substantial portion of the city’s nightlife takes place in warehouse spaces throughout the district.
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